Mid Valley Exhibition Centre (MVEC) is the only facility of its kind in Malaysia – an exhibition centre within the country’s largest shopping mall. MVEC shares the same roof with Mid Valley Megamall which attracts 1.8 million visitors per month and offers an abundance of ancillary services necessary to both exhibitors and visitors, ensures that the fair will receive overwhelming attendance and success. At venues with sufficient space, there will be Fashion Shows during the fair. Exhibitors are encouraged to participate in the shows, whether it’s decorating the catwalk with jewelries, supplying bouquets or bridal gowns for the models to parade.